Analysing the Editor's Letter in a Magazine

The header of this page is a small box which reads "hi from ann". The incorrect grammar and the short welcome makes it seem like Ann is friends with the audience and has been writing as the editor for a while. This is because she introduces herself in such a familiar way that the readers assumes she is their friend and new readers assume that she has built a friendly relationship with the consumers.

She continues to say "I've got do many tweets and FB messages (from you guys)". This furthers the friendliness that she emits. Using annotations ('tweets' and 'FB') makes her seem more casual and connected to her audience, who are teenagers whom presumably use multi-modal language techniques.

Then she quotes what they asked, "what my job is like at Seventeen ... The best part of the gig?". By pointing out what she has and what they want, she seems more like an idol to them, which is a desirable position to be in because she seems like a wise older sister who will help them. This is effective because a wise and kind older is the sort of principal that Ann is going for.

Ann engages in banter with the audience, joking about her twitter and facebook followers hoping they can "snag it (her job) one day" and "tweet(ing) back at random hours". This denotes those friendly vibes I was talking about earlier, because Ann understands their humour and wants to appeal to that criteria.

Further down the text, she uses emotive language to connect with her audience of young, impressionable girls. She says that "it's crucial that we represent girls of all shapes, sizes, and skin tones for their real beauty. We want every girl to stop obsessing about what her body looks like and start appreciating it". This is successful as she clearly and simple articulates her message and the magazine's goal and in doing so she connects with her audience. She is telling them that she wants them to love themselves even if they don't fit into european beauty standards.

Finally she ends by describing the point of her Body Peace Treaty, which is to "always make you feel amazing". This furthers her relationship with the reader, by using 'you', it comes across like she's specifically speaking out to her reader, as it's more personal, and the effect of this is that it encourages them to read on.

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Gem, who writes Cleo magazine starts off by stimulating the audience with an amusing statement, "Riddle me this: High on the list 'things that rock my world' are a) eating b) flicking through food magazines and c) hitting up the latest restaurants". Starting it by "riddle me this" is stimulating because it captivates the readers attention by presenting a task. The reader thinks: wow, a riddle for me to solve, exciting. And so it engages them. Then she states things that "rock her world" within a pop-quiz format. This phrasing is similar to a multiple choice question and so excites the reader as it seems quite active and interactive.

Gem continues to use words and phrases like "Nah-uh" and "Drum roll, please...", These things are what friends would usually say to eachother because they're so casual and the 'nah-uh' in particular sounds most like spoken word.

In a large, colourful font, she says "cooking and I are not friends. we're not even frenemies.". She has chosen to put this in a big, bright font, as people will either relate, or find it amusing. A percentage of the audience will relate because it's a cooking magazine. therefore people will be have an interest in food, but not be able to cook, or they will find it amusing because they can, and love to cook.

She proceeds to list her favourite foods, which all have very personalised names, which will attract readers because people tend to like personalised, 'home-made', things. One of her favourites is "Tina's spaghetti bolognese". By naming this spaghetti after someone makes this dish seem different, as if Tina makes it in a way unlike your standard recipe says. She says "lamb chops" and "custard doughnuts" which are relatable, favourable foods as they're eaten so often. She says "granny's chocolate mousse" which is effective as with a life-time experience of cooking, grandmas are stereotypically amazing at cooking, therefore this probably resonates with the audience and makes them want their grandmothers' home cooking. Then she says "bun cha" which is a famous Vietnamese dish. Adding a foreign food makes Gem seem more cultured and also pleases her audience of Vietnam origin.