Tuesday, 27 September 2016

Analysing the Contents Page of a Magazine

Vogue's magazine depicts an essence of sophistication through colour, font, and layout. The masterhead font is written in a font called Didot which is a very old French font. The fact the font is in an old font makes it seem classy and the origin of the font being France is important because France is associated with fashion, regality, and elegance.  The text and the main image throughout the page follows the colour scheme of red, black, grey, and white. Black, grey, and white easily compliment each other as they're next to each other on the grayscale. Also red goes with these colours as it makes the page more bright and red is a sexy colour, which furthers the sophisticated vibe from the magazine. The composition of text around the image makes the page seem orderly, and less randomly scattered. The editors have placed the main cover stories on top of the image, which emphasises the model's figure and makes her waist seem more petite. This is effective as it preaches body standards/goals.
The article titles are mostly synonymous fashion phrases. Vogue means: "the prevailing fashion or style at a particular time", and fashion means: the "popular or the latest style of clothing, hair, decoration, or behaviour". Both of these words are centred around clothing and style. The effect of using synonymous phrases is that it ingrains it into the audience's head that this is a fashion magazine. It also is relative and straight to the point.
In the bottom right corner of the page the magazine promotes their subscription, by bribing the audience with Anti-Ageing Eye Treatment. They have done this to increase their number of magazine sales, and the contents page is a good place to put this information because considering the reader is bothering to find out exactly what is within the magazine, we can presume that they're bothered enough to pay a subscription.
Unlike most content pages, Vogue feels the need to state the date. Personally, it makes me think of famous art pieces which have the date  and artist's signature at the bottom. Vogue is such a renowned magazine, and also a luxury magazine, so I think they feel the need to claim their name and date on the contents page because they see their creation as art.

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