Sunday, 29 January 2017

Ownership and Profile

Ownership:

Cherry Bomb magazine is owned by Time Inc. Time Inc. was founded in New York 
in 1922, and now owns and publishes over 100 magazines including InStyle, 
People, and NME. It has a revenue of $3.1 billion and a net income of $881 million.
It's web address is http://timeinc.com/.

Cherry Bomb Magazine Profile:

Readership: 860,000
ABC2 Profile: 83%
Median Age: 19

Source: ABC September - December 2016 / NRS January - May 2017

Editorial Pillars:

Music, Art, Fashion

Reader Profile:

A Cherry Bomb reader is a woman between the ages of 17 and 21. She is likely to 
be in further education and is earning casual money to supplement her 
commodities - music, fashion, beauty items. The reader has an extendable income. 
The reader see's no sin in loving mainstream culture however she has broad (some-
times hipster) interests, she is interested in art and the way things look, therefore is 
attracted to musicians with an interesting sense of style. She sees herself as an 
individual and Cherry Bomb is a leader, not a follower of fashion.


Source: http://timeinc.com/cherry-bomb/ownership-and-profile/

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