Firstly the name of the magazine is simple. "Men's Health" makes the motive of the magazine very clear, which pulls in the target audience; most consumers are fit men.
Then when looking at this cover I notice that this edition features David Beckham as the cover model. He is looking at the camera, so there is an essence of direct mode of address. The magazine is produced for health and beauty conscious men, therefore this mode of address is suitable for the magazine's purpose as it's quite personal and intimate (- as is the magazine's purpose). Also the fact that David is looking directly at the camera, attracts more consumers because fans immediately notice him.
Another successful thing about the cover picture is the present colours. His red fleece and white t-shirt suit the colours of the master head and cover lines well because they're analogous colours. The red and orange are both warm colours, that are next to each other on the colour chart, and black, grey, and white are all next to each other on the grayscale.
The cover lines have intricately been styled to charm the holder. The largest cover lines are "101 ways to look great!" amd "style with muscle". Both of these are in bold as well as enlarged. "Style with Muscle" has the 'with' in smaller letters, a lighter colour, and italic. So when just skimming the text it would be easy to just read 'Style' and 'Muscle'. The editors have done this on purpose because these are two keywords which will attract the audience, as they are presumably concerned with both of these things. "101 Ways To Look Great!" fits the magazine as the buyer probably wants to know 101 ways in which they can look great. Also '101' is in red which adds a pop of colour. This pop of colour is good because '101' sticks in the readers head, and as 101 is a big number this coverline seems impressive.
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