Coverlines
| To the bottom left is a photo of TV personality Holly Willoughby, anchoring this image is the coverline "pregnancy exclusive my baby girl'". This appeals to Willoughby fans as they want to see a photo set of her and/or read an interview from the star. Then, to the bottom right there is an image of celebrities Geri Hallowell and Fabrizo Politi, which is anchored by the news of their 'secret wedding',The editors use words like 'secret' and 'exclusive'. These words make the audience feel like they're receiving something which no other people can receive. this attracts buyers as they want to feel involved with this secret. |
The top left of Flare magazine features a coverline saying "Amanda Seyfried on breaking the starlet stereotype". This informs the occupier that there is an article purely about the young actress. Which attracts her fans. Then, there are lots of coverlines which are fashion and beauty based, such as: "Denim Update", "...Fashion Mojo", "Top tips for every skin type", and more. These tell us the purpose of the magazine; from these coverlines we know the function of the magazine. It includes tips and tricks, as well as fashion inspiration.
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In the bottom left corner, Empire magazine says "Matt Damon goes dark! Christen Bale lightens up!". Here, it put the Damon's and Bale's name in yellow and the following statement in white. The effect of changing colours is that some words are extra bright, and this is good because it pops out to movie lovers. These names are all renowned in the acting world so movie lovers will be drawn towards this magazine because if converses about these stars.
Parallel to this the magazine uses the same technique of switching colours, as it lists some movies. These movies are likely to soon debut and movie fans are probably anticipating these, so listing them for us tells us that these are discussed within the magazine. |
Main coverline
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Ok! magazine's largest cover line is "Cheryl and Victoria 'there's no feud - Victoria's an incredible woman'. What this does is inform the reader of the main article inside the tabloid; as this coverline is the biggest we can tell that this topic is the biggest. Then below this is a puff, in a pink rectangle the editors describe this scoop as a "world exclusive"
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The main coverline is "200+ hot spring looks". The '200+' is in yellow and larger than other words on the front cover. Stating the amount of looks featured appose to saying just "hot spring looks" is effective because it denotes a message that there are a variety of looks. It makes me think that these looks are probably inclusive to everyone because there are so many,
so many so that it would be hard not to be inclusive to everyone. Therefore with this message, I feel more persuaded to buy this magazine because I like the momentum. In relation to this because the '200+' is larger than other texts and a different colour it stands out more. |
For Empire magazine the main coverline is "Essential 2011 preview". This coverline is effective because it is quick and includes lots of information. 'Essential' makes the magazine seem intrinsic to film lovers, as it contains a peek for a hit movie. 2011 was the year this magazine and movie were released so at the time, '2011 preview' probably seemed like an ultra modern line. 'Preview' tells us what the thing is.
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Title
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The logo for Ok! magazine is neatly tucked into a rectangle at the top left corner, and is in red and white, unlike any of the other text on the cover. The red background makes the white pop out, and the quadrilateral looks simple and minimal which suits the coverwell, as there's a lot going on within the image and coverlines.
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The master head Flare is elegantly written in a long and thin traditional font. However, in spite of the traditional font the master head has a contemporary twist of being in a bright colour, and this makes it aesthetically pleasing.
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"Empire" has (social) connotations with being at the top. This is a good title for a magazine as it shows they regard themselves highly; it's their way of saying we are at the top.
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Tagline
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The tagline for Ok! magazine is "first for celebrity news". This informs the reader what exactly it is that Ok! magazine covers. Also by describing themselves as the 'first' shows that they regard themselves high, which attracts more consumers because it shows that the editors are confident.
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The tagline for Flare Magazine is "Canada's Fashion Authority". Stating the origin of the magazine is good as it expresses their pride about being Canadian. Describing Flare as the 'fashion authority' is effective as it tells us what Flare has to offer and by using the word 'authority' we can tell that they think that their style opinion is better than any other magazines'.
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Empire's tagline is "Movies' Biggest Year Ever". I think this tagline differs from the other magazines as instead of denoting a message like: we are the best magazine, it denotes a message like: our (movie) magazine has so much to discuss with you. This seems modest and empathetic of the editor's which attracts more customers because Empire seems like a like-able co-corporation.
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Price
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Ok! magazine retails at £2.00, however the price isn't stated on the cover.
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The price of Flare is £3.99 and the price is shown by the barcode. Seeing as this magazine is kind of expensive, it is insinuated that this magazine is a luxury product, and I can imagine this magazine to have a glossy cover.
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The price of Empire is £3.99, and like Flare the price is shown by the barcode and this magazine is a luxury product.
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Date
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This Ok! edition was released on February 10th 2009, and the date is stated below the logo. I think the reason why the date is placed in such an obvious place, is because it is released weekly, and so the date is a reminder to audience that the news inside is current.
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This Flare edition was released May 2010 and the date is stated by the barcode.
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This Empire edition was released February 2011 and the date is stated by the barcode.
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Wednesday, 21 September 2016
Conventional layout of a magazine front cover
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